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Hello
I'm Paul
I specialise in challenging museums, heritage sites and cultiral institutions, to think differently; helping them become more strategic, sustainable, and commercially minded.
A strong strategic plan provides clarity, aligns stakeholders, and unlocks funding opportunities. I deliver the Strategic Planning Programme developed by Nick Winterbotham, who created a proven approach to organisational transformation.
Many institutions struggle with direction and investment, unaware of their untapped potential to generate sustainable income. With a background in heritage leadership and retail, I bring fresh perspectives to drive meaningful change.
If you don't have a Strategy... that IS your Strategy
I provide tailored solutions to help organisations increase revenue, strengthen sustainability, and implement effective improvement programs—often collaborating with a consortium of industry specialists.
What others say...
"What I think stands Paul out is his true sense of vision. He is prepared to be contrary and break from 'group think' when necessary. As either a leader or a freelance consultant, I'm sure that with Paul you won't hear what he thinks you want to hear, but what you need to hear."
Guy Turton, Director, Morris Hargreaves McIntyre
"Paul draws on his widespread experience in retail and across a diverse range of heritage projects to deliver clarity of thought and an innovative response “outside the box”. I always admire his thoughtful, measured, enthusiastic and inclusive approach to solving problems, which will be immensely useful to clients."
Dr Tim Caulton, retired Chair, Creswell Heritage Trust (Creswell Crags)
Get in Touch
Paul Baker
Wirksworth, Derbyshire