Commercial Reviews
Challenging traditional thinking
My experiences within the cultural sector are built upon a previous career in retail. These experiences have shaped my approach to heritage management. I have led programmes of improvement which have multiplied income from commercial activities, education and giving. I have also been responsible for creating new income streams. I see museums and heritage through this specific lens.
Be More Financially Independent
Unlock New and Existing Revenue Streams
​Museums and heritage sites traditionally rely on retail, catering, learning, giving, membership, room hire and events for commercial income—but are these revenue streams truly working for you?
I help organisations reimagine their business models, integrating commercial thinking into the visitor experience to drive financial success.
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How well is your income strategy embedded into your visitor journey?
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Are your commercial spaces enhancing social media engagement?
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How effectively are you converting visitors into customers?
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Are you maximizing opportunities to support local makers and suppliers?
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How are your commercial areas supporting your aims to become greener?
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Is your commercial offer supporting your cultural ambitions?
Let’s challenge conventional thinking and develop an approach that aligns with your brand, community, and business needs.
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My fees are flexible and based upon service, commitment and timescale.
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Discover the benefits of a Commercial Review.
What others say...
"The Framework Knitters’ Museum was struggling when we appointed Paul to run a museum development project funded by Heritage Lottery. He organised us and developed a team of advisers. Using his own distinctive style he redesigned our galleries, and put the museum on a much more professional basis. Visitor number increased, we won several awards and the museum hasn’t looked back since."
Julian Ellis OBE, former Chairman of Trustees